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ARCA, Bank Distribution Strategies to present ‘Branch Transformation Pitfalls’ at RBR London

November 27, 2017

LONDON — November 28, 2017 — On Tuesday, November 28, ARCA founder and CEO Mort O’Sullivan and Jon Voorhees, President of BankDistributionStrategies, will present “The Five Things about Branch Transformation We All Get Wrong”, at the annual RBR Branch Transformation 2017 in London. The joint presentation will take a deep dive into the complexities surrounding branch transformation and will address the top five misconceptions facing financial institutions.

“From our experience solving cash handling problems for our customers, we’ve learned that branch transformation can mean something different for every financial institution—and even individual branches within,” said ARCA’s CEO Mort O’Sullivan. “Everyone has their own opinion about what needs to change or transform and that can create a lot of confusion, and cloud decision making. We plan to share some of the unexpected challenges our customers have faced and will present questions financial institutions should ask themselves before they take any action to transform their branch network.”

Mass adoption of digital banking services is transforming the way customers interact with their bank so branches are being challenged to adjust in order to stay relevant and profitable.

“We plan to take a close look at the five most common transformation misconceptions to not only provide education but also inspiration for RBR attendees who are looking for solutions in a changing banking environment,” said Jon Voorhees.

ARCA is a global company based in the U.S. that has been helping financial institutions lower costs and increase productivity through automation since 1998. To learn more about ARCA’s approach to branch transformation, please visit

Jon Voorhees is a 30-year banking industry veteran with expertise in retail banking networks. He was formerly involved with retail distribution strategy and distribution at Bank of America. 

About ARCA

ARCA is a global leader in cash automation technologies with a reputation for delivering reliable products with the shortest lead times in the industry and a commitment to excellence in service and support for the life of our products.  Financial institutions, retailers, and OEM self-service and kiosk manufacturers all over the world rely on ARCA products to streamline their cash operations and save them time and money while increasing the efficiency and security of cash. Visit for more information.

About RBR

RBR is widely recognized as the leading provider of strategic research and consulting services to organizations active in the areas of banking and retail automation, cards and payments. Their annual Branch Transformation event hosts more than 20 industry leaders and 585 bank delegates and executives.

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